- Modern innovations in shopping
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kalirapdx
- May 7th, 2008
Way back in 2001 Portland started receiving U-Scan™ machines in there stores. This is common place now in many retails stores and after 7+ Years of these machines people still don’t know how to use them. Picture this if you will. You are walking up to the U-Scan at approximately 10PM at night. In my neighborhood this is not prime shopping time and all four U-Scan™ Machines are in use. One gentleman scanned and item, is still holding it, and trying to scan another item and wondering why it is not scanning. The machine is informing him at this time he needs to place the last item in the bag. He is white, American and you can tell by looking at him that English is his first language. This gentleman will continue to stare at the screen dumbfounded for the duration of my shopping experience. At another device the couple, yes both of the, can not figure out that they need to hit the ATM – Debit button at the pay screen after sliding there card and putting in there pin to finish there transaction. The will also still be here for the full duration of my shopping experience stuck at this step. There as yet one more customer that is arguing over $0.50 or his life cereal and will also be here the remainder of my trip. I end up waiting for the other customer with a full cart to finish her entire purchase so I could buy 5 items and go home. Before the invent of these wonderful U-Scan™ machines we had the club card. I found someone the very next day holding un another line as they did not understand that you need the card, and it is free, and they will give it to you there on the spot to receive the advertised special. Are the modern innovations of shopping too much for today’s society? I am going to have to say, in Vancouver WA, Yes... They are.